Institutional Analysis
How institutions, systems of meaning, and social expectations shape action and change.
Institutional Analysis · Entrepreneurship · Organisation Theory
Xiaoguang Wu
PhD Research Scholar in Strategy and Management at NHH Norwegian School of Economics
I work at the intersection of institutional analysis and entrepreneurship, studying how entrepreneurs interpret their environments, build legitimacy, and participate in wider processes of organisational and institutional change.
Research programme
Entrepreneurship in institutional context
My work connects institutional analysis with entrepreneurship and organisation theory, examining how entrepreneurial action is shaped by—and can reshape—the systems around it.
Entrepreneurship
How entrepreneurs interpret uncertainty, build legitimacy, and develop new ventures.
Organisation Theory
A supporting theoretical lens for understanding organisations, markets, and institutional change.
Selected work
Current research
These projects are intentionally described in one sentence while the work remains unpublished.
Working paper
The Institutional Logics–Entrepreneurship Nexus: A Systematic Literature Review
This review develops an integrative account of how institutional logics shape entrepreneurship and how entrepreneurial action can reshape institutions.
Research project
Why Janteloven Escapees Are More Successful: The Impact of Logic Repertoires among Norwegian Entrepreneurs
This project studies how founders navigate Norway’s cultural expectations and how those experiences relate to entrepreneurial outcomes.
Working paper
Venturing Under Institutional Multiplexity: Logic Interfacing in New Energy Vehicle Entrepreneurship
This study examines how technology ventures make competing institutional expectations workable while products, infrastructures, and rules are still evolving.
Teaching tool
Entrepreneurial Sustainability Canvas
A systems-oriented teaching tool designed to help students and founders consider sustainability as an integral part of venture design rather than as a separate add-on.
SystemsWhere does the venture operate?
RelationshipsWho participates in creating value?
AssumptionsWhat requires further learning?
ExchangeHow is value created and sustained?
Venture DesignConnect judgement, learning, and responsible action.
Photography
Charity photographer for sustainable value creation
I provide photography free of charge for selected charities, non-profit organisations, community initiatives, and other public-interest causes.
Public activity
Selected updates
Xiaoguang Wu on sustainability in start-ups
Interview · NHHFormer entrepreneur in China, now a PhD Candidate at NHH
Profile · NHHLet’s talk about research, teaching, photography, or collaboration.
I welcome conversations with researchers, students, educators, and practitioners interested in institutional analysis, entrepreneurship, and organisation theory.